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Randall Parker Food Group

HCC acts to counter falling lamb prices

Hybu Cig Cymru – Meat Promotion Wales (HCC) is to make an early start on marketing campaigns in an effort to tackle falling lamb prices.

HCC has moved to combat falling lamb prices

To help support the industry, HCC is to launch a series of marketing initiatives much earlier in the year than usual to stimulate demand among consumers, highlighting the quality of Welsh Lamb. The campaign will include TV and billboard advertising and digital marketing.

HCC is also in talks with the major supermarket chains to discuss the availability of Welsh Lamb in their stores, following claims that some have been favouring imported meat over home-grown produce. The package of marketing initiatives will run from July into the autumn.

According to latest figures, Welsh farmers are receiving between £25 and £30 less per lamb than a year ago due to a strong pound and increased red meat imports.

via HCC acts to counter falling lamb prices – MeatInfo.

Speaking at the AHDB Meat Export conference at Stoneleigh in Warwickshire earlier this week, Garnier said while there were plenty of opportunities in the future of exporting British meat, they did not come without challenges. “I think at the moment we have a temporary issue with the strength of sterling against the euro,” said Garnier.

However, in light of this “temporary” issue, he remained optimistic. “We believe there is still a future with premium beef. We’re selling high-quality beef. We’re getting experience selling lamb.”

The UK exports 40% of its lamb production, and is now the only country producing the meat profitably.

Despite this, Garnier believes that we need to see more lamb cuts. “We need to become more creative in sheep products. This is something that can be achieved by producing a variety of unconventional lamb foods. Burgers and sausages using lamb meat instead of beef will create further promotion and increase popularity.”

via Experts gather to learn about British meat exports – MeatInfo.

JBS USA Pork has entered into an agreement with Cargill to acquire the company’s U.S.-based pork business for $1.45 billion (USD). Completion of the acquisition is subject to regulatory review and approval.

via AgriMarketing.com – JBS To Acquire Cargill’s Pork Business.

Choice boxed beef saw it’s first increase this week, rising 32 cents to hit $252.78. The 27-day average price is now at $252.01. Select boxed beef jumped from $249.10 on Tuesday to $249.52 on Wednesday. The 42-cent incrase brought the 27-day average price to $244.90.

Chioce primal short plate dropped drastically on Wednesday, falling from $181.98 on Tuesday to $177.37. The $4.61 drop brougth the 27-day average price to $181.04. Choice primal loin fared much better with a $3.84 increase, with the price settling at $340.70.

via Boxed Beef Report: Beef prices increase | Cattle Network.