HCC acts to counter falling lamb prices
Hybu Cig Cymru – Meat Promotion Wales (HCC) is to make an early start on marketing campaigns in an effort to tackle falling lamb prices.
HCC has moved to combat falling lamb prices
To help support the industry, HCC is to launch a series of marketing initiatives much earlier in the year than usual to stimulate demand among consumers, highlighting the quality of Welsh Lamb. The campaign will include TV and billboard advertising and digital marketing.
HCC is also in talks with the major supermarket chains to discuss the availability of Welsh Lamb in their stores, following claims that some have been favouring imported meat over home-grown produce. The package of marketing initiatives will run from July into the autumn.
According to latest figures, Welsh farmers are receiving between £25 and £30 less per lamb than a year ago due to a strong pound and increased red meat imports.